Not sure if this is completely true – but it is kind of funny. And the whole type poster/sexy text thing is perhaps a little overexposed. The picture is by Daniel Seidi Kano and is all rights reserved, so I shouldn’t really post it here – but I have linked back – and it did appear on his Tumblr – 2 Color Ideas, which is also good fun. So go check both out.
Artist/designers like doing this kind of thing – both the sentiment and the presentation feel kind of typical of the times.
It comes from Les Rencontres Arles – I found it via Brainpickings/Maria Popova.